The Art of Self-promotion on the Web

Workshop: Saturday 29 October 2011, 12.00–3.30pm
Enrolments Closed - Full

Liesl Pfeffer

After selling out her first workshop in May this year Liesl Pfeffer will return to demonstrate ways in which you, as a photographic artist, can promote your art practice, make connections and build your online presence. Topics covered include how and where to present your work online, how to maximise your potential to increase an audience through social media and blogging and opportunities to sell your work through online marketplaces.

Where: Centre for Contemporary Photography, 404 George Street, Fitzroy, Vic 3065
Cost: $45 CCP Members, $75 non-members
When: Saturday 29 October 2011, 12.00–3.30pm (including tea break)
Bring: Notepad and pen (these will not be provided on the day)

Workshop outline

  • Knowing your goals
  • Presenting your work on the internet:
    Portfolios
    Networking
    Sharing
  • Getting an audience:
    Blogging
    Social media
    Connecting with other bloggers
  • Making sales:
    Online marketplaces
    Planning your shop front
    Photographing your work
    Writing your profile
  • Making a marketing plan
    Planning your strategy

Liesl Pfeffer

Liesl Pfeffer is a photo-media artist with an exhibition based practice. As an unrepresented emerging artist, she made the decision to promote her work and supplement her income with a small business selling her prints via an online shop. Over the past couple of years she has built a following for her art practice which has lead to sales to art lovers all over the world. She has also made connections through blogging which have lead to partnerships with retailers in New Zealand, Sweden and the United Kingdom.

Liesl also works as an online marketing specialist at one of Melbourne's most awarded digital agencies, Reactive Media, where she manages online marketing campaigns for several Australian not-for-profit companies, helping them increase awareness and financial donations. Liesl worked at Centre for Contemporary Photography from 2007 to 2009, during which time she managed all online communication, including CCP's first foray into social media.

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Last Updated 04 November 2011

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